- May 15, 2024
- 3:44 pm
Mahindra wins at Car of the Year 2024 Scorpio-N the top Adventure SUV and the choice of local motor enthusiasts.
Gauteng, 14 May 2024: South Africans from all walks of life helped Mahindra kick off its 20th anniversary in South Africa with a bang!
Mahindra Scorpio-N Wins Adventure SUV of the Year
On 8 May, Mahindra received the Adventure SUV of the Year Award at the 2024 Old Mutual Insure South African Car of the Year Competition. The Mahindra Scorpio-N triumphed over 18 other finalists in this year’s competition.
“We are truly humbled by this prestigious award,” says Rajesh Gupta, CEO of Mahindra South Africa. “It marks a new era after two decades of investment in our South African operations, dealer network, and vehicle range. This award highlights our commitment to a genuine partnership between man and machine in both the SUV and LCV markets.”
The Selection and Testing Process
The Mahindra Scorpio-N was one of 18 finalists selected from 80 qualifying vehicles. The SA Guild of Mobility Journalists (SAGMJ) evaluates every new model released in South Africa each year. They identify finalists that showcase automotive excellence.
Once the finalists are chosen, they undergo dynamic and static testing. The vehicles face several days of testing, with evaluations based on their performance against competitors. Market share data and customer feedback from Lightstone Auto, the official automotive industry data aggregator, also inform the analysis.
Mahindra’s Double Win at the Car of the Year Awards
The Mahindra Scorpio-N took home the Adventure SUV of the Year Award after competing against similar vehicles with comparable technical capabilities.
In addition, the Scorpio-N won the Motor Enthusiast of the Year Award, which the public voted for. This award recognizes the importance of consumer opinion and celebrates vehicles that capture the public’s admiration.
“While the Adventure SUV of the Year honors the Scorpio-N’s performance, build quality, and refinement, the Motor Enthusiast of the Year Award reflects the public’s deep appreciation for our products and brand,” says Rajesh. “For Mahindra, these wins confirm our dedication to delivering genuine value-for-money to our customers.”
Mahindra’s Expanding Presence in South Africa
Mahindra South Africa opened in 2004 and has grown significantly. The company now operates a dealer network across all major towns and cities, and even outlying areas. The vehicle assembly facility in Durban is at full capacity, and Mahindra runs a large parts warehouse with a comprehensive daily delivery system.
Mahindra’s consistent investment in South Africa, its second home outside of India, has yielded impressive results. It has become one of the top three single-cab vehicle brands in the country.
What’s Next: Plans for the Future
In 2022, Mahindra South Africa’s increasing importance within the global Mahindra network was recognized when the group hosted its Global Roadshow in Cape Town. The event showcased the new global bakkie and the BE range of all-electric vehicles.
“We thank all customers and automotive experts for their unwavering support,” says Rajesh. “We’ve proven our commitment to South Africa and its automotive industry. Looking ahead, we will continue to reward our customers with authentic vehicles that offer outstanding value for money and years of excellent service.”
Soon, Mahindra South Africa will launch a Car of the Year Special, which will include service offerings for the Scorpio-N range. This initiative responds to the enthusiasm with which consumers voted Mahindra as the 2024 Motor Enthusiast of the Year.
Additionally, Mahindra South Africa will host experiential activities across its dealer network. Consumers can experience the full capabilities of Mahindra vehicles at the Adventure 4×4 Mahindra Academies.
For more information on the Mahindra South Africa Adventure Academies and highlights from the brand’s adventure experiences across Southern Africa, visit www.mahindraadventure.co.za.
